Apr 19, 2005, 01:16
Spotted this link on Engadget:
http://www.burnsautoparts.com/manuals/photoWeb.html
"In January, 2005, I surveyed art buyers from advertising agencies across the US about their thoughts when it comes to photographersâ websitesâwhat they liked, disliked, and if they thought it was vital for a photographer to have a good website. The results were clear: when asked âHow important is it for you, as a photo buyer, for a photographer to have a website where you can see her/his work?â 87% of respondents answered the question âveryâ or âmost important.â Not a single respondent said it was ânot important.â"
"However, just having a websiteâof any qualityâis not enough. Your site needs to be of a certain quality to hold the interest of most worthwhile potential clients. As in all parts of your marketing mix, there are some basic standards to keep in mind when it comes to your siteâthings like your branding, good, clean design, and ease-of-use."
It's a pretty interesting article - if you're in the industry, already have a website or are interested in getting one, do have a read...
http://www.burnsautoparts.com/manuals/photoWeb.html
"In January, 2005, I surveyed art buyers from advertising agencies across the US about their thoughts when it comes to photographersâ websitesâwhat they liked, disliked, and if they thought it was vital for a photographer to have a good website. The results were clear: when asked âHow important is it for you, as a photo buyer, for a photographer to have a website where you can see her/his work?â 87% of respondents answered the question âveryâ or âmost important.â Not a single respondent said it was ânot important.â"
"However, just having a websiteâof any qualityâis not enough. Your site needs to be of a certain quality to hold the interest of most worthwhile potential clients. As in all parts of your marketing mix, there are some basic standards to keep in mind when it comes to your siteâthings like your branding, good, clean design, and ease-of-use."
It's a pretty interesting article - if you're in the industry, already have a website or are interested in getting one, do have a read...
