[EnglishBob]

Expect less than a 1% lead rate, ie if you send out 10,000 pieces you might get 60-80 inquiries, you know what your close rate is on leads, typically 10-20% so you might expect 6-16 booked gigs from 10,000 mailers.

Now if you are mailing to your own client base, those percentages increase, but you have to have that client base to begin with. Purchased mailing lists are less productive and purchased email lists are all but useless.

I have been involved in mailer and online marketing since 2002.