[Soundy]

That stumped me ... such a broad question like that - it's like saying, how do I cook good food?

That's actually a good analogy. The cooking (or clicking the shutter, in our case) is only a part of the equation. So much of it is in the preparation - selecting the right ingredients, getting the right proportions, setting the stove/oven to the right temperature. You need to know your equipment, how to 'configure' it, what peculiarities it has...

After you've done the cooking, there's still the presentation, the finishing touches: sure, you can just take the food off the stove and plop it on any old plate and serve it up, but it's so much more interesting on a fancy plate, with some garnish, nicely arranged...